As part of your Package Tours course, you will explore effective tour packages and how to best market them.
Assessment Task
In Question 4 of your Travel and Tourism Part Two assessment, you are required to research a real website that promotes package tours—such as a wilderness tour or an overseas sightseeing tour. Your task is to evaluate the website’s marketing effectiveness and the clarity of the information provided about the tours.
How to Approach It
- Find a Package Tour Website
- Choose a website that offers package tours, either locally or internationally. This could be a specialised travel company or a tour operator.
- Use search engines with keywords like “package tours,” “wilderness tours,” or “overseas sightseeing tours.”
- Check reputable travel platforms, official tourism websites, or aggregator sites that list multiple tour providers.
- Key Points to Consider During your Research
- Marketing Effectiveness – Assess the use of visuals, language, website navigation, and how well the site targets its intended audience.
- Booking Appeal – Consider persuasive elements, the ease of booking, and any factors that might discourage customers.
- Costs & Details – Evaluate how clearly prices, itineraries, and inclusions are presented and how easy it is to find this information.
Pro Tips
- Choose a website with clear and detailed information for a thorough evaluation.
- Take notes on your first impressions and key features before writing your answers.
- Focus on how the website meets the needs of potential customers through marketing and transparency.
If you need help getting started with your research or organising your answers, your tutor is here to assist you. Please don’t hesitate to reach out!